“We could have played the O2 Center, but we chose not to,” says Carney. Likewise, the European legs are doing big box office, with the Keys selling 27,000 tickets in London alone. They sold out Madison Square Garden in 15 minutes. Dre and Snoop Dogg-they are playing arenas, and early sales indicate they are having no problem putting asses in seats. For the American leg of the tour-which crests early with a co-headlining slot at Coachella along with Radiohead, Dr. To ensure that it gets there and then some, the Keys have booked a yearlong tour.
The new, über-catchy El Camino (Nonesuch) sold 206,000 units the first week out of the gate, went gold shortly thereafter and is currently on its way to platinum. In the wake of 2010’s Grammy-winning commercial breakthrough Brothers, the duo has earned a pair of seats at the grown-up table of show business. These days, the Keys can afford to live medium large. Plus, a touring bass player (Gus Seyffert) and keyboardist (John Wood) who have become a staple of the Keys’ live show in the last two years.
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Likewise, the Keys have invested heavily in their live show, and these days it takes a full-time staff of 20 to ensure that the two dudes keep on rockin’ in the free world: lighting guys, sound guys (the Keys travel with their own sound system and lighting rig), bus-driving guys, lifting-shit guys, a stage-manager guy and a tour-manager guy. A climate-controlled side room houses the 25 vintage 1960s guitars Auerbach currently owns, including his beloved Harmony Stratotone, which has enjoyed pride of place on every Black Keys album to date.
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These days, Carney splits his time between Nashville, where he jets around in a 2011 BMW 528i and resides in a spacious, tastefully appointed crib complete with an in-ground pool and home recording studio in one of the Music City’s tonier zip codes (Harmony Korine is a neighbor more on that later), and a New York City crash pad where his neighbors include one Tom Cruise.Īuerbach, who also drives a late-model BMW and owns a home in the Music City, has built an impressive recording studio somewhere on the wrong side of the tracks in Nashville (protected by a high fence and razor-wire that only those with the punch code can enter) kitted out with a vintage 1969 16-track analog recording console (that in a previous life, elsewhere in town, cut hits by Dolly Parton, Merle Haggard and Emmylou Harris), all manner of outboard gear, a kitchen, a lounge and a handsomely landscaped roof deck. Not bad for a couple of weirdbeard, goggle-eyed ne’er-do-wells who cut their rock teeth banging out rude blooze in their parents’ basements back in Akron, Ohio. Though he refuses to disclose an exact figure, Carney says the band will earn much more than $2 million by the close of fiscal year 2012. This year, they should triple, or even quadruple, that figure. Two years ago, they were grossing $2 million annually. Sure, it took 10 albums (including side projects and solo outings), a dozen videos, one marriage and more than 700 concert dates to get there, but the Black Keys have finally arrived.
And the Black Keys have been working very hard, indeed. As much a brand as a band at this point, the Black Keys-Dan Auerbach on vocals and guitars, Patrick Carney on drums and attitude-have spent the last 13 years abiding by the same cardinal rule that has governed the rock and the roll since the day in 1951 that Ike Turner cut “Rocket 88” and got the party started: If thou doth rock hard and, more importantly, work hard, thou shall be rewarded. If rock is well and truly dead-not just as a sound or a sensibility, but as an escape hatch from the downward spiral of the middle class for a pair of white college dropouts from the Midwest-the Black Keys never got the memo. With the new El Camino having gone gold and a global arena tour on the verge of selling out, the Black Keys have achieved what surely seemed like the stuff of pipe dreams when they were still banging it out in their parents’ basements a dozen years ago: upward mobility. To celebrate our return to publishing the print version of MAGNET three years ago, we will be posting classic cover stories from that time all week.
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